Above Image: (L–R) Mavis Dixon, Shauna Gammon, Darryl Pogue (behind), Ellena Lawrence, Ricard Adrianza, Ian Suda Missing: Fay-Lisa Jensen, David Thomas Ayogo Shares Award with Merck The insomnia support application Sleep Guru was created by Ayogo as a companion support to Merck’s Belsomra medication. Sleep Guru won bronze for Best Mobile App at the DTC National Advertising Awards in Boston. “Sleep Guru is
MM&M’s Mobile Marketing Report Discusses Gamification for Pharma
MM&M delves into the world of gamification for pharma and how it can help support patients in taking their medications. In the following article, Ayogo CEO Michael Fergusson discusses adherence and the psychology of motivation and how it can be leveraged through games and gamification to improve health. “There’s this sense within the health field that if something is important, it has to be