Above Image: (L–R) Mavis Dixon, Shauna Gammon, Darryl Pogue (behind), Ellena Lawrence, Ricard Adrianza, Ian Suda Missing: Fay-Lisa Jensen, David Thomas Ayogo Shares Award with Merck The insomnia support application Sleep Guru was created by Ayogo as a companion support to Merck’s Belsomra medication. Sleep Guru won bronze for Best Mobile App at the DTC National Advertising Awards in Boston. “Sleep Guru is
Strategy Leads Creative for Award-Winning Results: Gold for Fit2Me
In pharma marketing, strategy leads creative, not the other way around. When our client AstraZeneca won Gold at the International ECHO™ Award, recognizing Fit2Me as one of the world’s best marketing campaigns, their design partners at Ayogo were proud as punch. MRM/McCann created the ad campaign work for Fit2Me. My Plan. My Way. and several partners worked on AstraZeneca’s Fit2Me
Fit2Me Hailed as a Revolution in Pharma Patient Education
AstraZeneca went out seeking experts who developed the user interfaces it admired. They landed on the team of experts at Ayogo. Ayogo was tasked with creating Fit2mecoach.com, to activate site visitors with Type 2 diabetes and sustain engagement with a custom fit tool to help them with diet and exercise behavior change. Fit2Me has proven to be a runaway success, receiving 1
Healthtech Experts Pick the Best of 2014 in Health Apps Games & Media
Ayogo’s team compiled this informal list of Healthtech Innovations from 2014: health technology, health apps, media & games that captured our hearts and minds in 2014. Ayogo’s Levente Opelcz suggested we include https://makeit.intel.com/finalists. From that list, the Babybe tugged at our heartstrings: BABYBE keeps mothers and their babies connected through the process of artificial incubation in a NICU by bringing haptic information from the mother to baby, including heartbeat and touch. Ayogo’s
CTV Features Ayogo in "Educational apps help kids take control of their health"
After our recent launch of Monster Manor in the UK, CTV has featured Ayogo in their article about apps helping children take control of their health. Monster Manor is a free game that helps young patients with Type 1 diabetes remember to check their glucose levels and keeps parents up to date on their progress. [buttonp]Read the article on CTV’s
Merck and Ayogo working together: PMLive Article
Dominick Tyer writes in the Digital Intelligence blog: Merck & Co is working on a new mobile app for type 2 diabetes patients to help them keep taking their medicines as prescribed. The pharma company is collaborating on the Type 2 Travelers Project with behavioural change gaming firm Ayogo and the game was showcased at the mHealth Summit held near
mHealth News: Eric Wicklund Talk with Michael Fergusson at the mHealth Summit
Excerpt from Ayogo’s CEO Michael Fergusson’s interview with Eric Wicklund at the mHealth Summits: MF: Because it’s a fundamental aspect of human psychology to play, video games are taking advantage of what we are interested in. That’s why games work. To keep you engaged in the game they try to mimic this effect that comes from real life – that you need
What’s New: Rebranding, New Website, UBC Career Fair and The Debate
We’ve been busy little Ayogoans. Last week, we launched our new rebranded website, played games with students at our UBC Technical Career Fair booth, and hosted The Great Gamification Debate. New Year, New Look We’ve been quietly toiling away for months on our rebranding and website. Shuffled between projects, our CTO, Paul Prescod, rightly notes, “It’s frankly a surprise and