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In pharma marketing, strategy leads creative, not the other way around. When our client AstraZeneca won Gold at the International ECHO™ Award, recognizing Fit2Me as one of the world’s best marketing campaigns, their design partners at Ayogo were proud as punch. MRM/McCann created the ad campaign work for Fit2Me. My Plan. My Way. and several partners worked on AstraZeneca’s Fit2Me

Disrupting Health through Social Gaming The following text reflects excerpts of Michael Fergusson in conversation on the Top 20 podcast, The Health Crossroad by Drs. Thomas and Ellwood (Episode 26). I’m very excited to be alive at this particular time time in history. We have a whole new collection of technologies, a whole new set of opportunities to reach people and

Vancouver Start Up Week – What’s Next in Digital Health Panel: (L–R) Curtis Duggan, Brendan Byrne, Michael Fergusson, Richard Osborn, Sarah Goodman, Denny Hollick Vancouver has become a mecca for digital health startups, innovators, entrepreneurs and VCs. Vancouver bats above its weight when we look at Canada’s VC deal making. For example, Toronto recorded 70 deals in two years while Vancouver

AstraZeneca’s Fit2Me Wins Gold at International ECHO Awards AstraZeneca won Gold at the International ECHO™ Awards, recognizing Fit2Me as one of the world’s best marketing campaigns. MRM/McCann created the award-winning ad campaign Fit2Me. My Plan. My Way. Several partners worked on Fit2Me campaign and diabetes branded assets. Ayogo designed and built the entire user interface for the Fit2Me interactive patient support application. Fit2Me is

AstraZeneca went out seeking experts who developed the user interfaces it admired. They landed on the team of experts at Ayogo. Ayogo was tasked with creating Fit2mecoach.com, to activate site visitors with Type 2 diabetes and sustain engagement with a custom fit tool to help them with diet and exercise behavior change. Fit2Me has proven to be a runaway success, receiving 1

Fit2Me Up for MM&M Best Health and Wellness Digital Initiative for Consumers Competing against all digital initiatives and apps offering health consumer education, patient support or promotion in the health-and-wellness space put Fit2Me up against hundreds of mobile apps, tracking tools, video, games and contests. So being chosen as a finalist MM&M’s Best Health and Wellness Digital Initiative is a huge, prestigious accomplishment. Ayogo was

This coming week at Ayogo we are challenging ourselves. While we create apps to help people living with Type 2 Diabetes, it isn’t something that many of us have the hands-on experience of living with. So, our internal diabetes expert, Adrian Estergaard, is leading the office in a week-long Diabetes Diet Challenge! A meal plan has been put together that

We’re delighted to announce that we’ve expanded into the UK. Our new office is located in the Custard Factory in Birmingham.  We think it’s a real treat to get such a sweet spot in Birmingham’s revolutionary arts and media quarter. The 5-acre sprawl of restored riverside factories was built 100 years ago by Sir Alfred Bird, the inventor of custard, hence

Congratulations Michael Fergusson! Our CEO was selected as one of the “PharmaVOICE 100 – Life Science Industry’s 100 Most Extraordinary Game Changers.” Michael was chosen because he combines “his knowledge of game play, how people learn, and why people do the things they do” with games and health gamification in order to “increase patient engagement and learning, while bring about

Our CEO, Michael Fergusson, took the stage last Thursday to receive his Ernst & Young’s Pacific 2012 Social Entrepreneur of the  year award. This special citation is given in recognition of an entrepreneur whose achievements have driven large-scale social change and improved people’s lives or quality of life. “It’s the team at Ayogo, especially co-founder and CTO Paul Prescod that makes this possible,” tweeted

Top 25 Exporter for the 2012 BC Export Awards Digital Media & Entertainment category. The BC Export Awards are the province’s most prestigious awards paying tribute to the success and innovative approaches of BC export companies.  to both the provincial and national economy.

We are thrilled to announce that we’ve been selected for the Emerging Rockets Life Sciences list for 2012! Life Sciences Technology includes Biotechnology, Pharmaceuticals, Medical Devices, Healthcare Information Technology and other innovations improving health. “We identify companies that have both innovative technology and a fit within the industry value chain. Our analysis of the market and the company progress led to